Interview with Alexandre Donnadieu-Deray of 3YOURMIND

Alexandre Donnadieu-Deray

Alexandre Donnadieu-Deray is the Managing Director of 3YOURMIND. 3YOURMIND provides software to manage Additive Manufacturing workflows. They offer a part identifyer that helps you see what parts could be suitable for 3D printing, a Manufacturing Execution System and order management software for 3D printing. Encroaching on territory long held by Materialise, 3YOURMIND is trying to conquer a marker that itself is being looked at by the likes of Siemens PLM and Autodesk. Eventually, many companies will need what 3YOURMIND is selling to keep track of parts, determine costs, optimize builds and make it easy to integrate 3D printing with such things as ERP and interfaces for users. When 3D printing becomes quotidian for multinationals they’ll all need it.  3YOURMIND’s products are well-liked and they’re rolling them out globally but can the scrappy startup battle and win against the giants? 

Give us some understanding on your career background?

I joined 3YOURMIND 2 years ago. I was a consultant at Capgemini Invent for 5 years. I was focused on consulting for digital products and organizations at the time. This is where I learned about 3YOURMIND. I was able to be a consultant for them as well while at Capgemini.

What got you interested in the industry of 3D Printing?

I was doing a lot of strategy and addressing needs to improve companies on a large scale. I was aware of 3D Printing and I saw the agility of this field. It requires a smart thought process at looking into manufacturing processes. 3D Printing is a very disruptive methodology. It is very exciting to think through this. Software and digital is very important. This is the sandbox for other manufacturing settings.

What got you interested in 3YOURMIND?

Two things initially got me excited about 3YOURMIND. Firstly, I was interested in the product. It is the first of its kind in the market with such a thorough thought process. The credibility of the product was great. The culture of 3YOURMIND is also great. It is a fun and interesting place. We move dynamically and with agility.

How does the origin of the company in terms of global culture affect operations?

I would say transparency towards customers is highly valued. We speak frankly and straightforwardly. Software is an industry that typically focuses only on the technical aspects of their product. We go away from the typical mindset. Creativity is very important and highly valued. We try to coach individuals on how to best prepare a solution for their business.

What is the DNA of 3YOURMIND?

I would say it is related to the name. There is a lot of openness and creativity. Idea meritocracy is vital. Listening is very important as well. Humility is very important as well in how we operate.

How do you all navigate between trade-offs in tech vs. customer experience?

Firstly we have agility in terms of squads per module. This refers to our teams dedicated to various issues per every business we consult for. Secondly, project managers are very important. Balancing daily operations and long term vision is vital. Lastly, how we approach product design is focused on collaborating and building with the customer.

What is the five year vision of 3YOURMIND?

The goal is to be the software of reference for automating the shop of the future. Digitization will be occuring at a rapid level. Planning towards the factory of the future is what we want to specialize in.

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